Death (in Bavarian: Boandlkramer) is supposed to get little Maxl, but he falls in love with Maxl's mother. Confused by the previously unknown feelings, he confides in the devil. The incarnate persuades him to start a business where the Boandlkramer gets the chance to compete for Gefi as a mortal. Encouraged by the advice of the recently deceased womanizer Max Gumberger, the Boandl stumbles through earthly life in search of eternal love.
The Huber and Leitner families were once closely linked. However, since the fatal accident of the youngest Leitner son, tragically caused by the head of the Huber family, the two Allgäu mountain farming clans have been deep enemies.